FILM • EXPERIENTIAL • SOCIAL
A CAREFREE SUMMER IS ROOTED IN CONVENIENCE. SO, FOR THE launch OF CÎROC SPRITZ, WE SHOWED THE NEXT GEN DRINKER HOW OUR RTD COCKTAILS MATCHED THEIR ‘I’M OUTSIDE’ ENERGY WITH EASE.
Then, we told them to pull up on us. FROM NY TO LA, we hosted ‘what’s the move’ popups to give people a taste of HOW GOOD SUMMER GETS WITH CÎROC. WE TOOK SCENES FROM OUR SPOT AND BROUGHT THEM TO LIFE.
PROGRAM SUMMARY: 4 KEY MARKETS | 192M EARNED MEDIA IMPRESSIONS, 2.4M+ TALENT SOCIAL IMPRESSIONS, 10K ATTENDEES