BRAND REPOSITIONING

logo.png

Gerber for years has helped mamas to know best. However, they were slowly becoming pushed to the side as the baby food industry began to shift. Through email and online copy, I introduced Gerber's '17/'18 rebranding campaign, Anything For Baby, and transformed the way parents viewed the company.

CW: Taylor Reeves

AD: Emily Hallewell

Awards: 2019 Gold Effie