by the numbers: “What’s the move?” IRL events across NYC, LA, Vegas, & Miami so far have garnered over 👇
10k+ attendees | 29.4MM earned media impressions | 12.3M branding impressions (and growing)
Taylor Reeves
copywriter | photographer
‘what’s the move?’
brand: CÎROC
idea: CÎROC wanted to reach an audience of young tastemakers with their new RTD cocktails. With the cans as the catalyst, we showed viewers how seamlessly these flavors can flow into their day.
All the way from the picnic to pregame 🤝
And with that, we got the target outside-outside. In partnership with a group of interagency teams, we brought the ‘moves’ to key markets – allowing fans to get a taste of all CÎROC Vodka Spritz had to offer during summer 2023.