The flavor was free to try…but you had to play to win. We announced the singing challenge on Tik Tok & Twitter prompting fans to sing our new jingle to get a taste of one of our 2000 cans. Three grand prize winners received a premium Pepsi x Cracker Jack "Collector's Kit" and tickets to a final series game.
by the numbers: Over the span of 10 days, the contest garnered 332K owned impressions, 5.8K social mentions, and 26MM video views.
award(s): The LTO and social sweeps was declared ‘Winner of the Week’ by AdAge in 2021.