brand: CÎROC
idea: For the launch of CÎROC Vodka Spritz, we wanted to shine a light on each of the flavors while highlighting their unique personas. Watermelon Kiwi, Colada, Sunset Citrus, and Pineapple Passion made their debut alongside creatives who gravitated toward each variant.
Following the spot, we continued to takeover social and introduce the product to the world with eye-catching photography & copy.