‘fly like them’

brand: Lucasfilm in support of Tuskegee Airmen Inc.

idea: History has largely ignored & misrepresented the contributions of Black Americans – leaving them left out of the narrative that is US History. The same can be said about one the most overlooked groups of Black American changemakers – the Tuskegee Airmen.

The Tuskegee Airmen faced racism, prejudice and hate in the country they were fighting for. But with their determination and relentless spirit, they soared. A message that was timely for our generation in 2020.

In partnership with Lucasfilm, we inspired people to keep on the Tuskegee Airmen legacy and #FlyLikeThem. We took to Instagram and shared personal, untold stories and quotes from individual Airmen. We acknowledged their accomplishments both in war and in creating a more just society.

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As the campaign grew, so did our community. Across both Twitter and Instagram, we saw people rally together behind the Tuskegee Airmen’s story. People were committing to #FlyLikeThem leading to 40.6+MM impressions. Influential people like Samuel L. Jackson and Robin Roberts also joined the cause.

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A post shared by Samuel L Jackson (@samuelljackson)

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A post shared by Robin Roberts (@robinrobertsgma)

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award(s): Honoree for Diversity & Inclusion Websites (Webby Awards)

‘fly like them’