brand: Crown Royal
idea: In partnership with interagency teams, we helped to capture a one-of-a-kind event hosted by Crown Royal Aged 18 Years. Like the product, Chopped & Screwed is meticulously blended to perfection. It was only right to highlight that blend through a modern day opera that celebrated Houston’s unmatched sound.
Prior to the event we shared content introducing Crown’s followers to the world of Chopped & Screwed. And while on-the-ground, we brought the nation together to experience this ethereal musical journey in real time.
Social Copy: “OG Ron C is H-town. His music is H-town. And his love for his community is intrinsically H-town. This beautiful blend of art, culture, and craftsmanship is what makes Chopped & Screwed extra rare.”
Social Copy: “Chopped & Screwed is the 👑 of Houston. We’re celebrating this city and how its extra rare sound elevates the community.”
Social Copy: “A blend like this took time to perfect. Dr. Anne Lundy and OG Ron C put on for Houston.”
