S.Pellegrino
‘Friendsgiving’ Social Series
Premium hosting shouldn't feel out of reach. Ahead of the holidays, we teamed up with renowned design and culinary voice Athena Calderone (1.2M followers) to curate an effortless guide to Friendsgiving.
I led the creative storytelling across both long-form masterclasses and bite-sized, interactive social content, as well as crafted the influencer brief. In the end, we showed audiences how subtle adjustments, paired with S. Pellegrino, elevate any seasonal gathering.