GERBER
‘Anything for Baby’ Brand Repositioning & Web Copy
It was time to modernize a classic household name and connect with a new generation of parents.
I implemented a copy strategy across email marketing and web touchpoints that replaced traditional messaging with authentic, relatable storytelling that met today’s modern parents where they actually were.
The campaign successfully refreshed Gerber's perception in a crowded market and earned a 2019 Gold Effie Award.
