PERRIER
Super Bowl Social Takeover
During the Super Bowl, the best conversations happen while the game is not being played. They’re found in the food, the drinks, and the real-time commentary.
To hijack the space without a broadcast, we implemented a real-time social strategy where I led copy and witty banter with fans throughout the entire Super Bowl experience.
I established a bold tone that nodded to Perrier’s personality while remaining culturally relevant for new and loyal followers.
