Meta oculus
‘Play For Real’ Filter and Social Development
Real gamers already had their eyes on the new Oculus weeks before it was available. So to build community and sustain excitement throughout the launch, we allowed users to test-run immersive experiences using just their camera.
I led the development and deployment of custom AR filters that let fans test-drive immersive gameplay from flagship titles like Beat Saber and The Walking Dead: Saints & Sinners.
We also built authentic partnerships with gamers like @Smosh (27M followers) and @KevinLangue (5M followers) to continue hype for the new device.
