Old spice
'Be There’ Manifesto Spot
Being a great mentor doesn’t require perfection. Just a life that’s been lived.
Yet, many men feel unqualified to step up.
To encourage more sign ups for the Big Brothers x Old Spice volunteer program, I repositioned mentorship from a lofty duty into an accessible, everyday choice rooted in the real, complex, (and sometimes messy) phases of manhood.