CÎROC
'‘What’s The Move’ TVC & Experiential
To launch CÎROC’s new RTD offering, we created the What’s The Move campaign to establish the product's place in the next-gen tastemakers’ lifestyle.
The spot served as the primary catalyst, driving viewers directly to real-life 'What’s The Move' brand activations across NYC, LA, Vegas, and Miami where consumers could sample the product in environments mirroring the TVC.
Our IRL events across NYC, LA, Vegas, & Miami garnered over 10K attendees, 29.4MM earned media impressions, and12.3M branding impressions.
This activation was brought to life with the help of NVE Experience Agency.
