CROWN ROYAL
‘The Chopera’ Experiential
Crown Royal 18 is an extra-rare whisky defined by meticulous blending.
To celebrate its launch, we paid homage to another masterfully blended art form: Houston’s Chopped & Screwed music. We created the first-ever Chopera, pairing the hip-hop icons, The Chopstars, with The Scott Joplin Orchestra for a live fusion that elevated local culture and mirrored the rare craft of the spirit.
Leading the campaign's social execution, I spearheaded pre-event education to build buzz around the community’s unique sound, Crown Royal 18’s process, and directed day-of social coverage to capture the energy in real time.
This project was brought to life across a group of interagency teams: Taylor PR, Anomaly, VaynerMedia, and Brand New.
Social Copy: “OG Ron C is H-town. His music is H-town. And his love for his community is intrinsically H-town. This beautiful blend of art, culture, and craftsmanship is what makes Chopped & Screwed extra rare.”
Social Copy: “A blend like this took time to perfect. Chopped & Screwed is the 👑 of Houston. We’re celebrating this city and how its extra rare sound elevates the community.”