Ahead of Veterans Day 2020, we partnered with Lucasfilm to reclaim the narrative around America’s first Black military pilots.

Amid a pivotal year for racial justice, we launched #FlyLikeThem. The social campaign was designed to bridge history and culture by honoring the Tuskegee Airmen’s dual fight against fascism abroad and systemic racism at home.

By combining historical storytelling with a UGC challenge featuring influential figures like Samuel L. Jackson and Robin Roberts, we generated 40.6M+ impressions and turned historic resilience into modern inspiration.

This work was a Webby Award Honoree for Diversity, Equity, & Inclusion.