pepsi x cracker jack
‘#PepsiSingToScore’ Social Media Challenge
To launch Pepsi’s limited-edition Cracker Jack flavor during the MLB Postseason, we reimagined America’s iconic baseball anthem as a way for fans to gain access.
Instead of a standard product drop, we locked 2,000 ultra-rare cans behind a gamified social challenge on TikTok and Twitter.
Fans had to perform our custom jingle for a chance to win a taste of the exclusive Pepsi x Cracker Jack collectors’ kit and tickets to a Final Series game.
Over the span of 10 days, the contest garnered 332K owned impressions, 5.8K social mentions, and 26MM video views.
The LTO and social sweeps were declared Marketing ‘Winner of the Week’ by AdAge.
