Don julio
‘Rosado All Day’ CGI Social Takeover
To position Don Julio Rosado as the premier choice for luxury daytime drinking and disrupt Rosé wine's dominance, I partnered with my AD to execute the creative vision for a hyper-realistic CGI social campaign launched on #NationalRoseDay.
We generated massive organic engagement and city pride by placing giant, ultra-convincing Don Julio Rosado bottles directly into iconic local skylines — stopping scrollers in their tracks as they debated if what they were seeing was real.